Fendi Collection

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome.[2] Since 1946, the five second generation sisters (Paola, Anna, Franca, Carla and Alda) joined the company.[1] Karl Lagerfeld joined Fendi in 1965 and became the creative director for fur and women's ready-to-wear (launched in 1977).[3] Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the creative director for accessories and men's lines. Since 2001, Fendi became a multinational brand and a member of LVMH group.

In 2014, Fendi started making plans to use drones to show its catwalk fashions.[4]

In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor.[5][6] Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years.[7] In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs