Diesel Collection

While the most popular Diesel apparel item has been denim wear, the company has expanded to include additional forms of clothing. The company has created leather jackets, women’s dresses, and other items.[24] In 1998, Diesel founded an offshoot label called Diesel StyleLab, which produced higher end fashion designs beyond more traditional denim jeans.[25] In the 2000s, the company began to license its brand to other retail manufacturers, in order to create new product categories. These lines included the sunglasses line Diesel Eyewear in partnership with Marcolin, the jewels and watches line Diesel Watches in partnership with Fossil,[26] the fragrance line in partnership with L'Oréal.[27] The production of each line involves supervision from Diesel itself.[14] Diesel has also partnered with Moroso, Seletti, Scavolini, Foscarini, and Berti to create a home furnishings line called Diesel Living,[28] with Bugaboo to create strollers,[29] with AVG to create helmets,[30] with Ducati,[31] and with Fiat to create a limited edition Fiat 500.[32] Diesel also produces limited edition lines of jeans